Porsche Cars North America, Inc. (PCNA) has launched an exciting Porsche Car Program known as Porsche Passport, a subscription service that is revolutionizing how enthusiasts experience the brand’s iconic vehicles. This innovative program provides members with unparalleled flexibility and access to a diverse range of Porsche sports cars and SUVs through a user-friendly mobile app.
This unique month-to-month Porsche car program allows for frequent vehicle swaps, unlimited mileage, and on-demand access to an impressive fleet of up to 22 different Porsche models. Porsche Passport, in collaboration with Clutch Technologies, LLC, began its pilot program in metro Atlanta, leveraging the proximity of both companies to ensure a smooth and efficient launch.
Klaus Zellmer, President and CEO of PCNA, highlighted the strategic vision behind this Porsche car program: “Our Strategy 2025 vision aims for Porsche to be the most aspirational brand in an evolving era of mobility and shifting consumer expectations. Porsche Passport directly addresses the desires of our customers to engage with our sports cars in novel ways and is integral to our core strategy. This Porsche car program delivers a seamless and adaptable driving solution right at their fingertips.”
Exploring the Porsche Car Program Membership Tiers
The Porsche Passport car program offers two distinct membership tiers, “Launch” and “Accelerate,” both providing a premium, white-glove vehicle delivery experience within metro Atlanta.
The “Launch” tier of this Porsche car program, priced at a monthly fee of $2,000, grants members on-demand access to eight distinct Porsche models. This includes exhilarating options such as the 718 Boxster and Cayman S, along with the versatile Macan S and Cayenne SUVs.
For an even wider selection, the “Accelerate” tier of the Porsche car program is available for a monthly fee of $3,000. This option expands access to a total of 22 model variants, incorporating high-performance models like the Porsche 911 Carrera S, the sophisticated Panamera 4S sports sedan, and powerful SUVs such as the Macan GTS and Cayenne S E-Hybrid. Crucially, the “Accelerate” package also includes all vehicles offered in the “Launch” tier, providing ultimate choice within this Porsche car program.
Getting Started with the Porsche Car Program
For residents of Atlanta interested in participating in this groundbreaking Porsche car program, the first step is to download the Porsche Passport app. Available on both Apple and Android devices, the app facilitates membership applications. Both the “Launch” and “Accelerate” Porsche car program memberships require a one-time activation fee of $500. Approval is contingent on successful background and credit checks.
Once approved for the Porsche car program, members can anticipate vehicle delivery to their specified location within metro Atlanta, commencing in November 2017. The Porsche Passport app empowers users to schedule vehicle exchanges, whether for same-day service or future planning, ensuring maximum convenience and control over their Porsche experience.
Vince Zappa, President of Clutch Technologies, emphasized the beneficial technology partnership: “Porsche Passport, powered by Clutch technology, offers enhanced choice and flexibility, targeting new customer segments within the Atlanta market. Clutch is proud to provide the technology underpinning this innovative service.”
Clutch’s platform manages all customer interactions and the complete end-to-end service delivery for the Porsche car program. Future expansion of the Porsche Passport car program to other markets will be evaluated following the results of this initial pilot program. For further details about the Porsche car program, please visit www.porschepassport.com or contact 404-800-3173.
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