The automotive industry is a massive market, projected to generate trillions of dollars in revenue globally. For content creators and website owners in the automotive niche, this presents a golden opportunity to tap into affiliate marketing. If you’re passionate about cars and looking to monetize your online presence, you might be asking: Are There Affiliate Programs For Cars? The answer is a resounding yes!
This article dives into the world of car affiliate programs, showcasing some of the best options available. We’ve compiled a list of top programs offering diverse products and services, from classic car marketplaces and parts suppliers to battery reconditioning courses and car accessories. Whether your audience is interested in new vehicles, used cars, car maintenance, or performance upgrades, there’s a car affiliate program to match their interests and your content focus.
Beyond simply listing programs, we’ll also explore effective affiliate marketing tactics specifically tailored for the automotive sector. These strategies will help you maximize your earning potential and build a successful affiliate business around your love for cars.
Quick Navigation:
- Top Car and Automotive Affiliate Programs
- Affiliate Marketing Tactics for Automotive Success
- Conclusion: Start Your Automotive Affiliate Journey
Top Car and Automotive Affiliate Programs
To give you a head start, here’s a table summarizing some of the best car affiliate programs. We’ve highlighted key features like commission rates and cookie durations to help you quickly identify programs that align with your goals.
| Program Highlight | Program Name |
|---|---|
| Highest Commission Rate | EZ Battery Reconditioning (75%) |
| Longest Cookie Duration | Valvoline Instant Oil Change (120 days) |
| Most Payment Methods | ClassicCars, EZ Battery Reconditioning, SuncentAuto |
| Most Promotional Materials | SuncentAuto |
Now, let’s delve deeper into each of these programs and explore what they offer.
1. ClassicCars
For enthusiasts of vintage and collectible vehicles, ClassicCars is a premier online marketplace. They provide a platform for buying and selling classic cars, offering sellers various listing packages ranging from $99.99 to $349.99. If your audience includes classic car collectors or buyers, this program is an excellent fit.
The ClassicCars affiliate program, managed through ShareASale, offers a 5% commission on each listing package purchased through your affiliate link. With a 30-day cookie duration, you’ll earn commission on sales generated within a month of a user clicking your link. They provide affiliates with a range of promotional materials, including banner and contextual ads, to aid in your marketing efforts.
| – Commission rate: 5% – Cookie duration: 30 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banner display ads, contextual ads |
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2. Edmunds.com
Edmunds.com is a well-known resource for car buyers, offering comprehensive reviews, pricing information, and listings for both new and used vehicles. Their inventory spans a wide range of vehicle types, including electric vehicles (EVs), SUVs, and trucks, catering to diverse automotive needs.
The Edmunds car sales affiliate program is operated through CJ Affiliate. They offer tiered commission rates based on the type of lead generated, with a 30-day cookie.
- $3 per Used vehicle lead
- $3.5 per Trade-in lead
- $5 per New car lead
Edmunds provides dedicated affiliate support through a full-time affiliate manager, offering guidance and assistance. They also equip affiliates with promotional tools like banners, widgets, and text links to facilitate effective marketing campaigns.
| – Commission rate: $3-5 – Cookie duration: 30 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Banners, widgets, text links |
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3. Car Supplies Warehouse
Car Supplies Warehouse is a go-to online retailer for high-quality car parts and accessories. They stock a vast selection of products, including car detailing supplies, tools, and paint protection films, appealing to car enthusiasts and DIY mechanics.
You can join their car accessories affiliate program through UpPromote. Car Supplies Warehouse utilizes a tiered commission structure based on monthly clicks generated through affiliate links:
- 5% for 0-2,400 clicks/month
- 8% for 2,500-9,999 clicks/month
- 10% for 10,000+ clicks/month
The program offers a 60-day cookie duration, ensuring you receive credit for sales made within two months of a click. Car Supplies Warehouse provides marketing materials like banners and logos, and also offers specific promotional campaigns on their marketing tab.
| – Commission rate: 10% – Cookie duration: 60 days – Payment methods: PayPal – Promotional materials: Banners, logos, specific collection promotions |
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4. EZ Battery Reconditioning
EZ Battery Reconditioning offers a unique and valuable product: a course that teaches individuals how to recondition old batteries, saving them money on replacements. This course is relevant to car owners looking for cost-effective maintenance solutions.
The EZ Battery Reconditioning affiliate program boasts an exceptionally high commission rate of 75%. Affiliates can earn up to $148.5 per sale, especially with upsell opportunities. They also report high earnings per click, sometimes exceeding $4 for targeted traffic. Affiliates gain access to exclusive resources and tools designed to maximize earning potential.
| – Commission rate: 75% – Payment methods: Direct deposit, check, Payoneer, wire transfer – Promotional materials: Exclusive affiliate resources, tools |
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5. BuyAutoParts
BuyAutoParts specializes in providing replacement parts for a wide range of vehicles. Their user-friendly platform allows customers to select their car model and year to find compatible parts, including AC compressors, steering racks, and more. This program is ideal for content focused on car repairs and maintenance.
The BuyAutoParts affiliate program is managed through CJ Affiliate. Commission rates range from 5% to 8% per order. While the cookie duration is shorter at 7 days, they claim that 95% of customer purchases occur within 3 days, mitigating the shorter timeframe. Affiliates receive support from a dedicated marketing team and access regularly updated creatives, including landing pages and banners.
| – Commission rate: 5-8% – Cookie duration: 7 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Constantly updated creatives |
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6. SuncentAuto
SuncentAuto is a fast-growing online retailer of automotive parts, focusing on innovative and discounted equipment. They offer a wide selection of high-quality parts, appealing to both everyday drivers and car modification enthusiasts.
By joining the SuncentAuto affiliate program via ShareASale, you can earn a commission of 12% to 15% per order. They offer a generous 60-day cookie duration. SuncentAuto provides affiliates with a comprehensive suite of promotional tools, including banners, text links, coupons, and frequent sales offers and contests to boost performance.
| – Commission rate: 12-15% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banners, text links, coupons, sale offers |
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Join Affiliate Program Now
7. Lasfit
Lasfit has quickly established itself as a leader in automotive parts and accessories, specializing in high-quality, custom-fit products designed to enhance vehicle performance and aesthetics. They are particularly known for their lighting solutions.
Their car parts affiliate program is free to join, offering commission rates from 6% to 9%. The cookie duration is 30 days. Payments are exclusively processed through PayPal. Lasfit provides 24-hour technical support during business days and offers custom banners and creative materials to support affiliate promotions.
| – Commission rate: 6-9% – Cookie duration: 30 days – Payment methods: PayPal – Promotional materials: Custom banners, creatives |
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8. Thinkcar
Thinkcar is renowned for its Thinkdiag series, which includes advanced diagnostic tools like Thinkdiag and Thinkdiag 2. These tools provide real-time data monitoring and car health tracking, appealing to car enthusiasts and professional mechanics alike.
The Thinkcar affiliate program offers a substantial 20% commission on each sale. With an average order value of $150, affiliates can earn $30 per sale. They provide a 60-day cookie duration. Affiliates gain access to a user-friendly dashboard for performance tracking and are provided with promotional materials and dedicated support.
| – Commission rate: 20% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer |
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Join Affiliate Program Now
9. Valvoline Instant Oil Change
Valvoline Instant Oil Change is a trusted name in automotive maintenance with a long history and over 1,800 locations. They offer quick and convenient full-service oil changes, typically costing less and taking less time than dealership services.
The Valvoline Instant Oil Change affiliate program, available through CJ Affiliate, offers tiered commission rates:
- 3% per Active Promotional Redemption
- 4% per Inactive Promotional Redemption
- 7% per New Promotional Redemption
They offer a generous 120-day cookie duration, providing a long window to earn commissions. Valvoline Instant Oil Change also provides affiliates with coupons and promotional codes to enhance marketing efforts.
| – Commission rate: 3-7% – Cookie duration: 120 days – Payment methods: Check, Payoneer, direct deposit – Promotional materials: Coupons, promotional codes |
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10. KIA Accessories Store
The KIA Accessories Store is a major dealer of genuine KIA accessories in the USA. They offer a wide range of accessories, all backed by a limited warranty valid at KIA and Hyundai dealers in the US and Canada. This program is ideal for content targeting KIA owners or those looking to personalize their vehicles.
Affiliates earn a 10% commission rate on every sale generated through their affiliate links. With an average order value of $120, this translates to approximately $12 per order. The cookie duration is 60 days. Affiliates benefit from collaborating with a marketing team and receive promotional materials like banners and logos.
| – Commission rate: 10% – Cookie duration: 60 days – Payment methods: Check, direct deposit, Payoneer, wire transfer – Promotional materials: Banners, logos |
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Join Affiliate Program Now
11. Autobarn
- Commission rate: 8%
- Cookie duration: 10 days
Autobarn is a leading automotive retailer in Australia with a substantial presence, including department stores, discount outlets, and service stations. They offer a broad product range encompassing electronics, car accessories, and more.
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12. Keller Heart
- Commission rate: 5%
- Cookie duration: 30 days
Keller Heart has a long-standing history of over 80 years in supplying high-quality oil and lubricants, particularly for heavy trucks. They also provide emergency services for urgent oil orders, catering to the commercial trucking industry.
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13. Zest Rental Car
- Commission rate: 6-10%
- Cookie duration: 60 days
Zest Rental Car offers car rental services and an affiliate program with tiered commissions reaching up to 10%, depending on monthly rental volume through affiliate links. They have served a large customer base since their inception.
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14. Maxpeedingrods
- Commission rate: 8%
- Cookie duration: 60 days
Maxpeedingrods Fuel is a trusted brand in the automotive performance world, endorsed by auto champions. They offer not only fuel but also high-performance car and motorcycle engines suitable for luxury vehicles.
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15. Priority Tire
- Commission rate: 7%
- Cookie duration: 30 days
Priority Tire focuses on providing affordable tire solutions, offering a wide selection of tires at competitive prices. They aim to help customers find the right tires while saving money.
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16. Eastwood
- Commission rate: 5%
- Cookie duration: 30 days
Eastwood offers a comprehensive range of over 4,000 products designed to address various car repair and restoration needs. They provide both unique products and expert advice for classic car and hot rod enthusiasts.
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17. SimpleTire
- Commission rate: 5%
- Cookie duration: 14 days
SimpleTire provides access to an extensive inventory of over 55 million tires from 300 brands globally. They consolidate tire manufacturers, retailers, and partners into a single network, simplifying tire shopping for customers.
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18. AutoPartsWay
- Commission rate: 5%
- Cookie duration: Not mentioned
AutoPartsWay is a Canadian retailer offering a wide selection of car parts at competitive prices. They focus on providing top-quality auto parts at discounted rates to customers in Canada.
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19. Avis
- Commission rate: 4%
- Cookie duration: Not mentioned
Avis is a well-known car rental platform offering online booking convenience and attractive discounts. They provide a diverse fleet of vehicles, including electric cars, luxury models, and trucks, catering to various travel needs.
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20. DriveDen
- Commission rate: 3%
- Cookie duration: Not mentioned
DriveDen is an independent retailer specializing in a wide range of car accessories, both custom-made and universal. They emphasize finding the right products for customers using advanced technology and efficient service.
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21. Yita Motor
- Commission rate: 7-12%
- Cookie duration: Not mentioned
Yita Motor is a B2C e-commerce company focused on developing and selling high-quality motor products. They are recognized for their independent innovation and robust supply chain management in the automotive parts sector.
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22. Edel&Stark
- Commission rate: 15%
- Cookie duration: Not mentioned
Edel&Stark specializes in luxury and sports car rentals for discerning clients. Their fleet includes prestigious brands like Rolls Royce, Lamborghini, BMW, and Bugatti, catering to high-end rental needs.
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23. Driverra
- Commission rate: Up to 50%
- Cookie duration: Not mentioned
Driverra offers a platform for selling luxury cars through their extensive network. They specialize in vehicles valued over $100,000, including luxury sedans, exotic cars, and high-end SUVs.
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24. Chemical Guy
- Commission rate: 10%
- Cookie duration: Not mentioned
Chemical Guys is a global leader in the car detailing and car care industry. They offer a wide range of products including car care chemicals, car wash accessories, buffing pads, and detailing machines for automotive enthusiasts and professionals.
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25. No Limit Diesel
- Commission rate: $15
- Cookie duration: Not mentioned
No Limit Diesel specializes in SCT Performance Tuners and related products. They offer a selection of authorized performance tuning products for diesel vehicles and related components.
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Affiliate Marketing Tactics for Automotive Success
Car and automotive affiliate programs can be incredibly effective for driving sales and customer acquisition at a controlled cost. The beauty of affiliate marketing lies in its performance-based nature – brands only compensate affiliates for actual sales, making it a cost-efficient marketing strategy for expanding customer reach and brand awareness.
For automotive brands looking to streamline and optimize their affiliate partnerships, UpPromote stands out as a top-rated affiliate software on Shopify. Trusted by over 115 brands, UpPromote simplifies program management, affiliate recruitment, and incentivization, empowering brands to maximize sales growth.
Launch your car and automotive affiliate program with UpPromote today and experience the benefits of efficient affiliate partnership management.
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Leverage Automotive Influencers
Automotive influencers wield significant purchasing influence over their followers. Collaborating with these influencers is a highly effective strategy to promote your car brand and products to a broader audience.
Numerous avenues exist for influencer collaborations, allowing for creative and impactful brand integration.
For example, if an influencer is already a user of your car brand or parts, you can initiate a partnership to create sponsored content showcasing your products. Offering exclusive discount codes for their audience can further incentivize purchases through their affiliate links.
Engaging with YouTube car reviewers is another powerful tactic. Invite them to car launches, offer test drive opportunities, or arrange visits to your manufacturing facilities. Encourage detailed product reviews highlighting key selling points and unique features to resonate with their audience.
Implement Tiered Commission Rates
Tiered commission structures are a proven method to motivate affiliates to drive higher sales volumes. If your goal is to significantly boost sales performance, implementing tiered commissions is a strategy worth exploring.
By offering increased payouts at higher sales tiers, affiliates are incentivized to dedicate more effort to promoting your products, ultimately leading to improved sales results for your business.
Consider the example of Zest Car Rental. Their 5-tier commission system, offering up to 10% commission for top-performing affiliates, demonstrates the attractiveness of tiered structures.
For businesses with budget constraints, consider implementing tiered commissions during peak travel seasons or promotional periods. Holidays and events often bring increased traffic, making it an ideal time to incentivize affiliates to promote car rentals or related automotive services. Tiered commissions can be a powerful tool to capitalize on seasonal demand.
Affiliate management systems like UpPromote simplify the implementation of tiered commissions, automating the process and eliminating manual commission adjustments.
With UpPromote, setting up multiple commission levels is straightforward. When affiliates reach predefined performance milestones, they are automatically advanced to higher commission tiers, ensuring seamless and automated commission adjustments.
For Zest Car Rental’s 5-tier structure, you would create five distinct programs within UpPromote, each corresponding to a commission rate from 6% to 10%. This is easily configured within the UpPromote dashboard under Programs > Add program.
Once the programs are created, navigate to Auto-tier commission in the dashboard to define the commission levels.
To align with Zest Car Rental’s commission structure based on rental volume, select “Total referral quantity” as the tier condition. Then, define five tiers corresponding to the five programs previously set up.
Provide Exclusive Affiliate Discounts
Offering exclusive discounts through affiliate partners is a powerful tactic to drive conversions. When affiliates can provide their audience with special deals, it significantly increases the likelihood of purchase. Discount coupons hold strong appeal for consumers. Research indicates that a significant portion of online shoppers actively search for digital deals before making a purchase.
While discounts are effective, strategic allocation is crucial, especially with budget limitations. The optimal approach depends on your brand and affiliate partner quality. However, prioritizing exclusive discounts for top-performing affiliates is generally recommended. These affiliates are key sales drivers, and incentivizing them with exclusive coupon codes can further amplify their marketing efforts.
Consider extending exclusive discounts to influencer collaborations as well, budget permitting. Influencers with large followings can expose your brand to vast audiences. Combining their influence with exclusive discounts can create a compelling purchase incentive for their followers.
Develop Comprehensive Content Kits
Providing affiliates with comprehensive content kits is essential for enabling consistent and professional brand promotion. As the brand expert, you are best positioned to create marketing materials that effectively highlight key features and brand messaging.
Content kits streamline affiliate marketing efforts and ensure brand consistency across all promotional activities.
Valuable resources to include in content kits are:
- High-resolution images of vehicles, accessories, or service offerings.
- Short, engaging videos showcasing vehicle features or maintenance tips.
- Pre-written product descriptions and key selling points.
- Customizable banners for websites, blogs, and social media platforms.
UpPromote simplifies content kit distribution by allowing you to upload various media types directly into the platform.
UpPromote supports diverse media formats for content kits. Organize materials into categories or upload individually for easy affiliate access. This ensures affiliates have readily available resources to launch effective promotions quickly.
Conclusion: Start Your Automotive Affiliate Journey
Car affiliate programs present a mutually beneficial opportunity for both businesses and affiliates. Affiliates earn commissions for successful referrals, while car brands expand their reach, enhance brand visibility, and achieve significant sales growth.
UpPromote is a comprehensive affiliate solution designed to facilitate successful program management. Our robust real-time tracking ensures accurate sales and referral attribution, providing valuable data insights for campaign optimization.
Explore our scalable pricing plans to find a solution that aligns with your business size and affiliate marketing needs.
Ellie Tran
Ellie Tran is an experienced SEO content writer with a focus on eCommerce. As part of the UpPromote team, Ellie is dedicated to empowering Shopify merchants with insightful content and actionable strategies for success. She is continuously expanding her knowledge in SEO and content marketing to deliver valuable content to users. Outside of work, Ellie enjoys baking and exploring new destinations.
