Healthcare and life science organizations are dedicated to enhancing patient journeys through comprehensive Salesforce Care Programs. These programs are designed to boost adherence to care plans, encourage proactive wellness habits, and offer vital financial assistance. Encompassing a range of services from proactive patient outreach and streamlined access to care and medications to financial aid and personalized fitness and wellness regimens, salesforce care programs are crucial for modern healthcare. The Salesforce Health Cloud’s Care Program data model is specifically engineered to capture these multifaceted activities, enabling healthcare providers to strategically plan, meticulously manage, and effectively track their initiatives, ultimately leading to improved patient outcomes.
It’s important to distinguish a salesforce care program from a care plan. While a care plan serves as a detailed, coordinated strategy by a healthcare team to enhance an individual patient’s health, a salesforce care program is a broader initiative targeting a group of patients with similar needs or conditions. Crucially, a salesforce care program can be seamlessly linked to individual care plans, providing a holistic approach to patient care.
Consider the scenario of Charles Green, a patient of Dr. Carol Peterson, who is managing lower back pain. As part of his care plan, Dr. Peterson prescribes Pain-Away medication. With Charles’s agreement, she enrolls him in the GoodHealth Pain Management Salesforce Care Program. Charles meets the eligibility criteria as this program is specifically designed for patients prescribed GoodHealth’s Pain-Away. Amy Huffman acts as Charles’s dedicated care coordinator within this program.
The primary objectives of the GoodHealth Pain Management Salesforce Care Program are to empower patients like Charles to effectively manage their pain by consistently adhering to their prescribed medication and integrating complementary, non-pharmacological pain management techniques. The program includes valuable educational resources on alternative pain management strategies, ensuring a well-rounded approach to care.
Upon enrollment, Charles completes a thorough assessment. This proactive step allows the care program team to identify and address any potential risks, challenges, or opportunities that could influence his health outcomes, ensuring personalized and effective support throughout his participation in the salesforce care program.
Let’s delve into the core objects that constitute the salesforce care program framework, focusing on enrollments, goals, and the dedicated team members who drive these programs forward.
Understanding Care Program Enrollments and Goals in Salesforce
The Care Program object in Salesforce is the cornerstone for representing a structured set of healthcare activities. These activities can range from specialized patient therapies and financial support initiatives to comprehensive education, wellness, or fitness plans, all offered to participants by healthcare providers or insurers. This object effectively captures essential program details such as the overarching parent program, the sponsoring organization, allocated budget, and critical program timelines including start and end dates.
In our example, Charles Green’s enrollment in the GoodHealth Pain Management salesforce care program exemplifies how this object comes to life.
Here’s a breakdown of the key objects and their roles within salesforce care programs:
| Scenario Element | Salesforce Object & Record Details | Description |
|---|---|---|
| Patient: Charles Green | Account Object (1) with Person Record Type | Represents an individual patient within Salesforce Health Cloud. |
| Enrollment: Charles in GoodHealth Pain Management Program | Care Program Enrollee (2) | Links a participant to a specific salesforce care program (3). This record connects the patient’s Account record with the relevant Care Program record. |
| Eligibility: Pain-Away Medication Users for GoodHealth Pain Management | Care Program Eligibility Rule (4) & Enrollment Eligibility Criteria (5) | Defines the criteria for patient enrollment in a salesforce care program. Eligibility Rules link specific criteria (like medication usage) to particular programs. Business Rules Engine (BRE) automates eligibility determination based on these predefined rules. |
| Program Goals: Medication Adherence & Alternative Strategies | Care Program Goal (6) | Represents the business or clinical objectives of a salesforce care program, including goal descriptions, priority levels, and sequence within the program. Goals are directly related to the Care Program record. |
| Care Coordinator: Amy Huffman | Care Program Team Member (7) & User/Account (8) | Identifies individuals delivering services within the program, such as care coordinators or program managers. Links team members (Users or Person Accounts) to the relevant salesforce care program. |
Next, let’s explore the objects that define the products associated with salesforce care programs and their respective providers.
Care Program Products and Providers within Salesforce Health Cloud
The GoodHealth Pain Management salesforce care program is specifically tailored for patients using Pain-Away medication for pain management. This illustrates the crucial role of products within care programs.
Here’s a summary of the objects that manage care program products:
| Scenario Element | Salesforce Object & Record Details | Description |
|---|---|---|
| Prescribed Medication: Pain-Away for Charles Green | Care Program Enrollee Product (1) | Establishes the relationship between a patient enrolled in a salesforce care program (2) and a specific Care Program Product (3). This record connects the enrollee, product, and provider (6). |
| Program Association: Pain-Away Medication with GoodHealth Pain Management | Care Program Product (3) & Product (5) | Defines the link between a salesforce care program (4) and a product (5), leveraging the standard Salesforce Product object. It signifies which products are integral to a specific care program. |
| Product Provider: Pain-Away Manufacturer | Care Program Provider (6) | Represents the business entity that provides the service or product for a salesforce care program. This object links a business Account to a Care Program Product. |
Now, let’s examine how salesforce care programs utilize campaigns and surveys to enhance patient engagement and gather crucial data.
Leveraging Campaigns and Surveys in Salesforce Care Programs
Upon enrolling in the GoodHealth Pain Management salesforce care program, Charles is asked to complete a survey. This proactive data collection is essential for the care team to preemptively address potential challenges and leverage opportunities to optimize Charles’s health outcomes. Furthermore, salesforce care programs often incorporate educational campaigns to inform and engage patients.
Here’s a breakdown of objects related to campaigns and surveys within salesforce care programs:
| Scenario Element | Salesforce Object & Record Details | Description |
|---|---|---|
| Educational Campaign: Alternative Pain Management Strategies | Care Program Campaign (1) & Campaign (3) | Represents the relationship between a salesforce care program (2) and a Salesforce Campaign (3). This links specific marketing or educational campaigns to relevant care programs. |
| Campaign Definition: Education on Alternative Pain Management | Campaign (3) | A standard Salesforce object used to manage marketing campaigns, such as webinars or educational initiatives, within the context of a salesforce care program. |
| Assessment Survey: Pain Management Survey | Survey Subject (4) | A standard Salesforce object that connects a Survey Invitation to a specific Campaign, allowing for targeted surveys within care programs. |
| Survey Invitation: Sent to Charles Green for Assessment | Survey Invitation (5) & Participant (6) | A standard Salesforce object used to send survey invitations to participants (6) within a salesforce care program. It tracks invitations and responses, linking them back to the participant. |
For in-depth information about these objects, refer to the Salesforce Health Cloud Developer Guide.
Salesforce care programs are instrumental in proactively tackling potential challenges that could impede a patient’s health journey and outcomes. Understanding the data model is the first step in effectively leveraging these powerful tools within Salesforce Health Cloud to deliver exceptional patient care.
