CVS Pharmacy has long been a go-to destination for health and wellness needs, and at the heart of its customer experience is the ExtraCare program. Recently evolved to offer even greater value, the CVS ExtraCare program is a loyalty membership designed to help customers save money and earn rewards on their purchases. But what is the CVS ExtraCare program exactly, and how can you benefit from it? Let’s dive into the details of this revamped program and explore how it can enhance your shopping experience at CVS.
The ExtraCare program is now structured into two tiers, catering to different customer needs and levels of engagement: the standard ExtraCare membership and the enhanced ExtraCare Plus membership. Both tiers offer a range of benefits, but understanding the nuances of each is key to maximizing your savings.
The foundational tier, simply named ExtraCare, is a no-fee loyalty program that builds upon the already popular features CVS customers have come to expect. This tier retains the core benefits that have made ExtraCare a favorite, including access to sale prices throughout the store. Furthermore, members receive personalized “Deals For You” via email and text, ensuring that relevant savings opportunities are always within reach. A significant perk of the ExtraCare program is the 2% back in ExtraBucks Rewards® earned on most purchases, which can be used like cash on future transactions.
One of the most exciting updates to the standard ExtraCare program is the integration of benefits previously found in the ExtraCare Pharmacy & Health Rewards®. Now, all ExtraCare members can opt-in to earn up to $50 in rewards simply by filling prescriptions and receiving essential vaccinations, such as flu shots. The reward earning rate has also been accelerated; ExtraCare members now earn $2 ExtraBucks Rewards for every 4 prescriptions filled, doubling the previous rate of accumulation. This makes managing your health and wellness at CVS even more rewarding.
For customers seeking an elevated level of benefits and convenience, CVS offers ExtraCare Plus. This tier, formerly known as CarePass®, is a paid membership that unlocks all the advantages of the standard ExtraCare program, plus a suite of premium perks. ExtraCare Plus members enjoy the convenience of free same-day delivery on almost all in-store products within as little as three hours, making it easier than ever to get what you need without leaving home. Adding even more value, ExtraCare Plus members receive a $10 bonus reward each month, which can be used on nearly anything in-store or online.
Zach Dennett, Vice President of Loyalty, Omnichannel and Hispanic Formats, CVS Health, highlights the customer-centric approach behind these program updates. He states, “ExtraCare is a long-standing leader in the loyalty program industry and this evolution will allow us to provide even greater simplicity to our members, while providing value and making it easy for people to take care of their health.” The streamlined two-tier system is designed to simplify the savings experience, offering clear choices to suit individual needs.
To fully leverage the benefits of both ExtraCare and ExtraCare Plus, CVS encourages members to download the CVS Pharmacy app. The app provides easy access to personalized deals, reward tracking, and other program features. Opting in to receive personalized deals via email, text, and push notifications can further amplify savings, potentially tripling the benefits for engaged members.
In conclusion, the CVS ExtraCare program, in both its standard and Plus tiers, offers a robust system for saving money and earning rewards at CVS Pharmacy. Whether you are looking for basic savings on everyday purchases or premium benefits like same-day delivery and enhanced pharmacy rewards, understanding what is the CVS ExtraCare program and its two tiers is the first step to unlocking significant value and a more rewarding CVS experience. To learn more and enroll, visit www.CVS.com/ExtraCare.
