Fitbit Care is a connected health platform designed for health plans, employers, and health systems. It integrates health coaching and virtual care through the Fitbit Plus app, alongside Fitbit’s wearable devices and personalized digital interventions. The primary goal of the Fitbit Care program is to enhance wellness, improve disease management, and promote disease prevention among users. This innovative program leverages Fitbit’s extensive experience in encouraging healthier lifestyles and incorporates behavior change principles to foster better health outcomes.
Key Components of the Fitbit Care Program
The Fitbit Care program is built upon several core components that work together to provide a comprehensive and personalized health experience.
Wearable Devices and Self-Tracking
At the heart of Fitbit Care are Fitbit’s wearable devices. These devices continuously track a range of health metrics, including activity levels, sleep patterns, heart rate, and even female health tracking. This data empowers individuals to gain a deeper understanding of their overall health and progress towards their wellness goals. With user consent, this real-time, objective health data can also be shared with their care teams. This provides healthcare professionals with a more complete picture of an individual’s health, enabling them to offer more personalized recommendations and care strategies.
Personalized Digital Interventions
Fitbit Care extends beyond basic tracking by offering personalized digital interventions. This includes access to Fitbit’s leading community social support tools. Users can participate in challenges, join private social groups within the Fitbit community, and access guided workout programs. These features provide users with anytime, anywhere training and a supportive environment. The program allows for customization of social communities and digital tools, enabling organizations to offer employees and members increased motivation and encouragement on their health journeys.
Health Coaching and Virtual Care
For enterprise health customers, Fitbit Care introduces a significant addition: health coaching. Qualified health coaches collaborate with participants and their care teams to develop and implement personalized care plans. These coaches build strong relationships with individuals through various communication channels, including in-app messaging, phone calls, and even in-person meetings. This support system is designed to assist with a range of health goals, from weight management and tobacco cessation to the management of chronic conditions such as diabetes, hypertension, and depression, as well as complex conditions like chronic pulmonary obstructive disease (COPD) or congestive heart failure.
Introducing the Fitbit Plus App
The Fitbit Plus app is an integral part of the Fitbit Care program, specifically designed for individuals enrolled in the health coaching component through their employer, health plan, or health system. This app enhances the standard Fitbit experience by providing direct communication channels with care teams and health coaches.
Through the Fitbit Plus app, users can receive personalized guidance and support at their convenience. The app also facilitates the integration of more advanced health metrics, such as blood glucose levels, blood pressure readings, and medication adherence tracking. By consolidating data from Fitbit devices and other third-party connected devices, Fitbit Plus offers users a centralized view of their critical health data, making it easier to understand health trends over time and manage their health proactively.
Humana Selects Fitbit Care
The value and effectiveness of Fitbit Care have been recognized by leading health and well-being companies. Notably, Humana Inc. has selected Fitbit Care as a preferred solution for health coaching. This selection spans across wellness and prevention programs, as well as for individuals managing high-risk and chronic conditions within Humana’s Group and Specialty segment. This means that over 5 million Humana members now have the potential to benefit from Fitbit health coaching and wellness solutions through programs like Go365® and the Humana Employee Assistance Program (EAP).
Benefits of the Fitbit Care Program
The Fitbit Care program offers a multitude of benefits, making it a valuable asset for individuals and organizations alike:
- Improved Health Outcomes: By combining wearable technology, personalized interventions, and health coaching, Fitbit Care is designed to drive positive and lasting improvements in health outcomes.
- Enhanced Care Team Collaboration: The platform facilitates better communication and data sharing between individuals and their care teams, leading to more coordinated and effective care.
- Proactive Health Management: Fitbit Care empowers individuals to take a more active role in managing their health by providing them with data, support, and guidance.
- Support Beyond the Doctor’s Office: Recognizing that health extends beyond clinical settings, Fitbit Care provides continuous support and resources to individuals in their daily lives.
- Empowerment and Accountability: The program provides the necessary accountability, support, and resources to help individuals overcome barriers to behavior change and achieve their health goals.
Conclusion
The Fitbit Care program represents a significant advancement in connected health solutions. By integrating wearable technology with personalized digital interventions and human coaching, Fitbit Care offers a comprehensive platform to improve wellness, manage disease, and promote prevention. Its adoption by major health organizations like Humana underscores its potential to transform healthcare delivery and empower individuals to live healthier, more active lives. For organizations and individuals seeking a proactive and effective approach to health management, understanding “What Is The Fitbit Care Program” reveals a powerful tool for achieving lasting health improvements.
